Designing the logo and visual identity elements for FotóMűvek
FotóMűvek, a vibrant Budapest-based company, specializes in event activations like Spinner360, Greenscreen Photos, and Photobooths—bringing extra fun and excitement to every event they touch. Working on their rebranding was as lively and engaging as the experiences they create for their clients!
In 2023, they approached me to refresh their branding and website, aiming for a modern, energetic look. After months of collaboration, I’m proud to reveal their exciting new identity. From a redesigned logo to a full brand book, marketing strategy, apparel, website, and more—we’ve crafted a fresh, dynamic look that truly reflects FotóMűvek’s fun-loving spirit.
Vivid and Fun
For FotóMűvek, capturing energy, movement, and dedication was essential, but the logo also needed to showcase versatility. We retained the classic optical element, as the company has expanded beyond event photography into a wide range of services. The design embraces a bold palette of vivid orange and bright aqua, reflecting its dynamic nature. The logo symbol cleverly combines the initials ‘F’ and ‘M’ into a rounded rectangle, a versatile shape that works across all branding materials. Paired with the slogan ‘Creative Event Activation on Steroids,’ the new identity is eye-catching, instantly communicates the company’s services, and is highly functional.
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